Own the Aisle: The 3 Promotional Pillars Every Shopper Marketer Must Master
As a shopper marketer, your mission is tougher than ever: deliver rate of sale, protect profit, and satisfy demanding buyers. Traditional levers (deep discounts, BOGOFs etc) are losing effectiveness and damaging brand equity. To thrive, you need a refreshed promotional framework built on 3 strategic pillars that tap into how people really shop.
Read how leading shopper marketers are using TLC’s 3 Pillars model to unlock sell-out and feature space.
Read how leading shopper marketers are using TLC’s 3 Pillars model to unlock sell-out and feature space.
